Company · DonDulce

True to who we are

Since our beginnings we have kept the essence of traditional baking. We believe the best way to stand out is never to give up the tradition that inspires us or the quality that defines us.

1950s
A small bakery in Jumilla
That’s where it all began: the craftsmanship of pastry chef Martín Martínez and the business experience of José Abellán came together in a family firm.
1988
DonDulce is born
Pasdulce gives a name to everything it makes, and the sequillo, Jumilla’s most traditional sweet, starts reaching the whole of Spain.
Today
The second generation
The family is still at the helm. Mini muffins are our best-selling line and the one that travels furthest, including beyond Spain. The key hasn’t changed: tradition is what sets us apart, and we’re not afraid to modernise.
2026
New look, same values
We’ve refreshed the brand without changing who we are: our taste and our values stay exactly the same.

Freshly baked DonDulce mini muffins, close up

Commitment to quality

Carefully selected ingredients and checks at every stage, from mixing to packing.

A skilled team
The professionalism and experience of the people who make our cakes every day.
First-class raw materials
We select every ingredient with the same care as on day one.
Checks at every stage
Rigorous checks from start to finish, from mixing to packing.
Full traceability
We know the journey of every product, and that brings safety and peace of mind.

Certifications

We are members of the Agri-Food Research Association (Asociación de Investigación Agroalimentaria), and our products containing cocoa carry the Rainforest Alliance seal, a guarantee of responsibly grown cocoa.

Verify in the SGS directory

Four pillars

Our mission is to make cakes and pastries of the highest quality while keeping the tradition that defines us. It rests on four pillars.

Commitment to our customers
We listen to and act on every request so that we offer products that truly meet their needs.
Looking after our team
Our staff are part of our big family, in an atmosphere of respect and trust.
Respect for our suppliers
Close relationships built on trust: they are also key to the quality of what we make.
A passion for a job well done
Every day we give our best to make cakes and pastries with dedication and care.

We haven’t changed who we are. We’ve fine-tuned what already worked.

In 2026 we unveiled a new brand design. It isn’t a break with the past but a continuation: we simplified to be clearer, tidied up to be more recognisable and refreshed to stay current.

Read “A fresh look for DonDulce”