ISM Cologne 2022

Last January, Pasdulce S.L. had the opportunity to attend the largest international trade fair dedicated to our sector, ISM in Cologne (Germany).

It was our first time exhibiting at this fair and we saw at first hand the interest and attendance of both visitors and major brands. We were under the Spain banner, in the national pavilion, alongside lots of major Spanish companies from our sector.

Because of the COVID restrictions still in force in many countries, some sectors were noticeably absent, especially visitors from Asia; but for one of the few fairs that went ahead, we were very pleased and satisfied.

This fair allowed us to present new products and flavours, and we came back delighted with how well they were received.

It is always a privilege to attend events like this and have direct contact with customers and potential new customers in such an important setting as the ISM fair.

We took part in this edition thanks to INFO (Instituto de Fomento de la Región de Murcia, the Murcia Regional Development Agency), which organised a multi-sector presence at the fair together with other companies from the Region of Murcia, and to the European Union through the FEDER funds (European Regional Development Fund).